Ticketing platform page

2024
06
Madonna artist biography page for a ticketing platform, with a sketched stage, performer and silhouetted crowd

The task was to design a profile section of my favourite musician on a live concert ticketing platform, spending a maximum of 5 hours.

UX/UI

Research

User Testing

Link
Cover slide of the ticketing test assignment, with Alexei Karpuhin presenting at a flipchart of wireframe sketches
Slide on the 5-hour time limit with a yellow clock icon, noting a page prototype was delivered
Four-day process adapted from Google's Design Sprint: understand, sketch and decide, prototype, test and validate
Day 1 competitive audit: collage of ticketing platform interfaces with notes on the research
Hand-drawn context scenario of user pain points from curiosity to frustration, beside two prioritised problems
Day 2 Crazy 8's sketches for the artist profile page, beside the ideas chosen for the paper prototype
Day 3 paper prototype of the artist profile, a hand lifting a paper calendar flap, with reasons for using paper
Day 4 testing: participants using the paper prototype of the artist page, beside the major outcomes found
Annotated digital prototype of a Madonna artist page with concert calendar, merch, gallery and artist chat
Final thoughts slide on challenges faced, what an extra day would improve and what to do differently

Next case

02
2025

Neighbour

Neighbour homepage hero on desktop with property photos, landlord testimonials and a +15% rental revenue stat
View more
View more
View more
View more

Lead-generating website for a property management company

Full-stack design
Branding
Web